UNCOVER MEANING

We are a group of psychologists, strategists and storytellers. Our team helps companies understand, articulate and act on why they exist and how they can benefit the world.

We may be 90% chimp, but we are 10% bee – ultrasocial beings able to enter the mindset of “one for all and all for one”. We’ve been told for 50 years now that human beings are fundamentally selfish. It’s not true.
Jonathan Haidt – Social Psychologist

Our team

We take our collective experience as documentary filmmakers, entrepreneurs and strategists to tell stories and build businesses.

We take our collective experience as documentary filmmakers, entrepreneurs and strategists to tell stories and build businesses.

ADAM PENNY

PARTNER & CEO

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Adam founded Connected Pictures in 2002 and The Beautiful Truth in 2018. From telling the story of the street children of Rio’s favelas for Channel 4 to painting a portrait of computer scientist Alan Turing, Adam’s work hinges on deep investigation and authenticity. With a long-standing interest in human behaviour, Adam is passionate about uncovering the best and deepest parts of what it means to be human. 

CHRIS CHINALOY

PARTNER & COO 

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Chris has 20 years of leading strategic services for blue chip clients across a range of sectors. For 12 years he was a brand director at P&G (working globally on Prestige Brands), before becoming a strategic consultant. Since leaving P&G, Chris has led a successful global growth strategy for Made.com as Chief Marketing Officer, repositioned a £600m student accommodation property portfolio in the UK for Roundhill Capital and restructured the Diane von Furstenberg fashion business globally from New York City.

ELIZABETH SMITH

PARTNER & CLIENT SERVICES DIRECTOR

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Elizabeth is the Client Services Director for The Beautiful Truth. Initially starting out in film production, Liz moved into the world of journalism and publishing, producing special interest reports for The Times and The Sunday Times. Quickly identifying the need for brands to create content at the level of publishers, Liz spent the best part of a decade founding the agency within the publishing house Raconteur, taking it from a concept to fully fledged content agency, focused on beautiful design/video, impactful journalism and content strategy at large. 

ANNA BUTLER

HUMAN INSIGHTS CONSULTANT

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Anna has over 14 years experience in market research and an education background in sociology, psychology, coaching and development, Anna is focused on identifying the human insights that help people, teams and businesses grow. With technical expertise in professional development, communications strategy and audience insight, Anna has worked with across a range clients (including eBay, General Mills, Lacoste, Bacardi, MTV and Bayer), geographies (EU, Middle East, Asia and the USA) and sectors (including FMCG, the public sector, travel, e-Commerce, retail, alcohol and beverage and fashion).

JON AYRES

PARTNER & EXECUTIVE PRODUCER

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Jon began his career in commercial film making working with Saatchi & Saatchi producing traditional TV commercials for Johnson & Johnson, Cereal Partners, Toyota and the UK Government. Building Connected Pictures since 2006, Jon has focused on bringing commercial aspects of filmmaking into the YouTube age of mass content production. For Jon, it is the mechanics and process of connecting emotionally and authentically with an audience that inspires him.

ALICE LEAHY

MARKETING AND COMMUNICATIONS DIRECTOR

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Alice brings the story of The Beautiful Truth to life through marketing, content and social media. Alice began her content career producing special interest content for finance, fintech and consumer brands for The Times and Sunday Times newspapers at Raconteur Media. She subsequently helped launch their brand content agency, working with the likes of MasterCard and AIB Bank to bring complex stories to life in thought leadership. Most recently, she ran and expanded SUITCASE Creative Studio (part of SUITCASE travel magazine), working with luxury travel lifestyle brands on creative, digital and strategic brand initiatives.

CONNECTED PICTURES

Film has the ability to illicit an emotional response like no other medium.

It appeals to the ‘fast brain’ (effortless, automatic, instinctive) which underpins all decision making and judgements. Making it the perfect medium to communicate and embed purpose. Our sister company Connected Pictures is an award-winning film company which specialises in brand films, internal communications, external communications, and marketing. Connected Pictures and The Beautiful Truth collaborate closely on projects that use films to tell a story. Clients include global brands, businesses and NGOs in a wide variety of sectors.