DEFINING PURPOSE THROUGH UNDERSTANDING

We help our clients understand what makes them tick.

As human beings first and as companies second.

Why Purpose

When businesses become conscious of what they stand for and how they behave, they have a meaningful impact on the world around them.
Companies with clear purpose:

Have more engaged employees

Have more loyal customers

Have greater stakeholder alignment

Deliver consistently higher returns

WHAT IS THE BEAUTIFUL TRUTH?

The Beautiful Truth is a point between idealism and reality. A higher cause for which to strive, grounded in an understanding of ourselves and the benefit we choose to bring to the world.

WHO WE HELP

What we do

01

UNCOVER PURPOSE

We help brands – through their employees – to understand what they stand for, using a custom, research-lead methodology rooted in behavioural science and existential philosophy. By uncovering this through executive consultation and stakeholder alignment, we lay the foundations for purpose articulation. 
SERVICES:

Purpose strategy

Stakeholder alignment

Executive advisory

Brand alignment

02

ARTICULATE PURPOSE

We help organisations find the truest expression of their purpose. We map out the creative narrative and define the rules of engagement so a company can effectively articulate purpose internally and externally.
SERVICES:

CREATIVE STRATEGY

COMMUNICATIONS STRATEGY

CONTENT STRATEGY

CONTENT CREATION

FILM PRODUCTION

03

ASSESS PURPOSE

At an individual and company level, we now work to uncover the opportunities and barriers to collaboration when it comes to embedding purpose. We help companies to establish how the purpose can be best brought to life.
SERVICES:

VALUES ASSESSMENT 

CAPABILITIES MAPPING

ACTIVATION STRATEGY

04

EMBED PURPOSE

We work with organisations to create belief internally that their purpose will succeed. We develop action plans that serve to embed the purpose and track progress with key stakeholders
SERVICES:

COMMUNICATIONS PLANS

GOAL / ACTION PLANNING

CHANGE ROADMAPS

PROGRESS AUDITING

Purpose is not a mere tagline or marketing campaign; it is a company’s fundamental reason for being — what it does every day to create value for its stakeholders.
Larry Fink – CEO – Blackrock

Download our latest insight paper here

Download our latest insight paper here

Our first insight paper, Getting Corporate Purpose Right, is out now. In it, we explore; why all businesses should state a purpose; why individuals are central to this purpose; the logic of a purpose journey; why brands like Microsoft are getting it right.
DOWNLOAD

Our Clients