We help companies understand, articulate and embed their purpose.

Individuals are driven by values and intentions. For a company to truly fulfil its potential, it needs to understand these values and intentions and turn them into an authentic, meaningful purpose.

our work

NO MORE EMPTY SLOGANS

Each person and business has an effect on the world, regardless of how conscious they are of it.

We help organisations understand, express and embed meaning and direction. Not with empty platitudes, but with relevance and integrity.

We define a business’s ‘purpose’ as the beneficial impact it chooses to have on its stakeholders and the environment. We consult with organisations on how to uncover their purpose, starting with the individuals at the heart of the business.

WHO WE ARE
Each of us has an instrument to bring to the vast order of humanity, and each of us needs help to become all that we might be.
Jean Vanier – philosopher

OUR INSIGHT

Today, ‘purpose’ is a vastly overused and misunderstood word. How can we understand its relevance to individuals and businesses?

We curate and commission commentary that explores what purpose means, why it matters and how it can be brought to life for people and organisations.

OUR INSIGHTS

Our Clients